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Onco Care Cancer Center
SEO Optimization
6 Months
Https://oncocare.sg/
Oncocare.sg, a healthcare provider specializing in oncology, faced significant challenges in terms of their online visibility. Despite offering comprehensive and quality services, their website was not ranking well on search engines, leading to a lack of engagement and difficulty in attracting potential patients. The key challenges were:
To address these challenges, we implemented a comprehensive SEO strategy tailored to the unique needs of Oncocare.sg.
Our approach included:
On-Page SEO: We began by optimizing Oncocare.sg’s website content, focusing on keyword research tailored to the oncology industry, integrating long-tail keywords that potential patients might search for.
Technical SEO: We addressed the technical issues of the website, improving page load speeds and optimizing for mobile users.
Content Strategy: We created informative blog posts about cancer care, preventive measures, treatment options, and patient stories to increase organic reach.
Link Building: We focused on building authoritative backlinks from health-related websites to boost Oncocare.sg’s domain authority.
As a result, Oncocare.sg saw a 40% increase in organic traffic within three months and significant improvements in keyword rankings for target terms such as "cancer treatment in Singapore" and "oncology services Singapore." This increase in traffic led to more inquiries, making it easier for Oncocare.sg to connect with patients in need of their specialized services.
Website Audit: We performed a thorough audit to identify on-page, off-page, and technical SEO issues.
Keyword Research: Conducted in-depth keyword research, focusing on local search terms and long-tail keywords for oncology services.
Optimizing Content: Revamped the website's copy to include target keywords while maintaining a compassionate, patient-friendly tone.
Continuous Monitoring: Implemented regular tracking and analytics to measure SEO performance, adjusting strategies based on real-time results.
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