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Social Media Marketing

  • CLIENT

    Blakmarigold

  • SERVICES

    Social Media Marketing

  • DURATION

    18 Months Ongoing

  • WEBSITE

    Https://blakmarigold.com

SOCIAL MEDIA MARKETING
They produce really great content that also performs well when it comes to SEO.

Our
Challenge

Blakmarigold, a luxury fashion brand, wanted to establish a strong presence on social media to increase brand awareness and drive sales. However, their social media accounts lacked engagement, and they struggled to create consistent content that resonated with their target audience. The key challenges were:

Low Engagement on social media platforms, leading to limited reach.

Inconsistent Brand Voice and messaging across different social media channels.

Underperforming Ads that didn’t effectively drive conversions.

Solution & Result

We developed a tailored social media marketing strategy for Blakmarigold, focusing on enhancing their brand image and increasing engagement. Our solutions included:

Targeted Content Creation: We developed high-quality, visually striking content that aligned with Blakmarigold's luxury aesthetic, including product shots, behind-the-scenes content, and influencer collaborations.

Strategic Posting Schedule: We implemented a consistent posting schedule to keep their audience engaged and informed about new collections and promotions.

Paid Social Advertising: We launched targeted Facebook and Instagram ad campaigns to increase brand awareness and drive traffic to their e-commerce site.

Engagement Tactics: We utilized polls, contests, and interactive stories to boost engagement and foster a loyal community.

Blakmarigold saw a 60% increase in social media followers, a 45% boost in post engagement, and a 30% increase in online sales attributed to social media efforts.

  • Targeted Content Creation
  • Engaging Posting Schedule
  • Influencer Marketing Campaign
  • Improved Social Engagement

Our Approach

Audience Research: We conducted in-depth research to understand Blakmarigold’s target demographic and created buyer personas.

Content Strategy: Focused on high-quality visuals and a consistent narrative that aligned with the luxury brand’s ethos.

Influencer Partnerships: Collaborated with micro and macro influencers to extend the brand's reach.

Ad Optimization: Continuously tested and optimized social media ads for better performance and higher ROI.

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